The HHI or the Hal’s Hardware Incorporated had plenty of strength or advantage when it
comes to selling their product. So far the Hal’s Hardware Inc. consistently produced a
low price and high value products. One of this is the easiness of the transaction, because
of the company’s plan to add an online shopping feature to their website that will lessen
the costumer’s travel expenses just to purchase the company’s product. In this way the
company’s item or product will be easy to see or access via internet. Since the internet
covers world wide the coverage of the item expand internationally that will help the
company to widen their product visibility.
Beyond the strengths of Hal’s Hardware Inc. are some weaknesses within. Some of this
weaknesses occurred in running a websites. Maintaining and running a websites is not
that easy to handle because it may need more attention as well the money and skills of the
operator to maintain its effectiveness. The Hal’s Hardware Inc. is recently adding new
features for their existing sites this is good for the development of the site the only
problem is that the decreasing cost development. And since the site is a shopping type of
sites it needs a personnel to maintain the site also to update it every time they need
changes or additional features. Because of this it may need more personnel to this task
that may result into increasing employee fee cost.
Maintaining a website like in Hal’s Hardware Inc. sites can also gain lots of opportunities
including the employee. Since Hal’s Hardware Inc. is having a comprehensive training
program for the hired employee, it can cause the competitiveness of the company as well
as the employee. Also the widening of company’s product by partnering other websites
which is also selling product. Big opportunities can more get if luckily they can partner to
those other sites that covers same type of product or item or partnering a good suppliers.
Since they already established the sites they can also post a group where they can form a
forum or a bulletin for those people whose avid fan of their product. By this they can
announce new item or customer can communicate if their having a request or suggestion.
Threats are always there when establishing business especially in e-business. In Hal’s
Hardware Inc. there are high possibilities. As mentioned Hal’s Hardware Inc. focuses
more to their personnel’s effort on improving customer’s experiences once they visit the
stores because of the larger competitors that something unwilling and unable to do. They
may lessen the interaction through their customer that may affect the relationship of each
party. As we all know internet is an online and covered world wide that many people can
visit but there were people whose intentions is to sabotage or stealing the company’s
sites. They were called the ‘Hackers’. As what our professor said “Hackers is one step
forward to new technology”. The risk through this is not only the company’s reputation
but also the customer’s security. Security is a very sensitive issue as well providing a
modest level of security. Competition is also even fiercer since the internet is boundless
and very large. Hal’s
Recommendations
This are some recommendation I can offer as I read the article about Hal’s Hardware Inc.
It will be better if the company concentrate in establishing partnership through other
company’s website so that the company’s visibility increases through advertisement. Or
they can establish a membership opportunities for those people who are an avid buyer of
the company where they can give them a small discount by this, lots of people can
subscribe. They can also put a webpage where they can announce new product and
notices services they can offer. But the company’s main focus must be the security of the
sites so that costumers get the guarantee of their transactions and establish trust to the
company. Hiring personnel to maintain the sites also must consider, it must be well
trained and have the ability and skills to manage different kinds of problem and also
propose better security of the sites. They can also have a survey through their costumers
so that they can consider their suggestions and opinions about the sites. Or better they can
offer online training courses or tutorial for the costumers by this the company can get the
opportunities to increase the number of costumer. Hardware Inc. must come up with
marketing strategies that will help make the place safer in the online hardware industry.
They can also have a meeting or conference every month or week in maintaining and
securing or updating the sites by this they can brainstorm each other to upgrade their
sites. Also they can add a feature where the costumer can see the featured product of the
company or recommended item.
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